GOOGLE ADS VIDEO COURSE

Creating a comprehensive video course on Google Ads involves several key components to ensure it’s informative, engaging, and practical for learners. Here’s a breakdown of what you might consider including in your course:

1. Introduction to Google Ads:
   • Overview of what Google Ads is and its importance in digital marketing.
   • Basic terminology (CPC, CTR, Quality Score) to establish a foundation.
2. Setting Up Your Google Ads Account:
   • Step-by-step guide to creating an account if none exists.
   • Navigating the Google Ads interface and understanding its layout.
3. Campaign Creation and Structure:
   • Types of campaigns (Search, Display, Video, Shopping, App).
   • How to choose the right campaign type for different business goals.
4. Keyword Research and Ad Group Organization:
   • Techniques for finding relevant keywords using tools like Keyword Planner.
   • Best practices for structuring ad groups around themes and keywords.
5. Writing Effective Ad Copy:
   • Principles of compelling ad copywriting.
   • A/B testing ad variations to optimize performance.
6. Bidding Strategies and Budget Management:
   • Overview of bidding options (Manual CPC, Enhanced CPC, etc.).
   • How to set budgets and allocate funds effectively.
7. Targeting and Audience Segmentation:
   • Demographic targeting options (age, gender, location).
   • Using audience insights for better targeting.
8. Tracking Conversions and Performance Measurement:
   • Setting up conversion tracking and goals.
   • Interpreting key metrics (CTR, Conversion Rate, ROAS).
9. Optimizing Campaigns for Better Performance:
   • Strategies for improving Quality Score and Ad Rank.
   • Adjusting bids and targeting based on performance data.
10. Advanced Features and Strategies:
    • Remarketing techniques and audience exclusions.
    • Utilizing ad extensions (sitelinks, callouts, structured snippets).
11. Troubleshooting Common Issues:
    • How to diagnose and fix common problems (low CTR, high CPC, etc.).
    • Dealing with policy violations and disapproved ads.
12. Scaling Your Google Ads Efforts:
    • Expanding campaigns across different networks and geographies.
    • Budget scaling strategies for growth.
13. Future Trends and Updates in Google Ads:
    • Staying updated with Google Ads innovations.
    • Predicting future trends and adapting strategies accordingly.

Delivery Format:

• Video lectures with clear visuals (screencasts, slides).
• Downloadable resources (PDF guides, checklists, templates).

By covering these aspects comprehensively, your Google Ads video course can cater to beginners looking to understand the basics, as well as advanced marketers seeking to refine their strategies and keep up with industry updates.